David Borland and Russell Taylor II.
Rainbow Color Map (Still) Considered Harmful.
In IEEE Computer Graphics and Applications, vol. 27, no. 2, pp. 14--17, 2007.

Bibtex:

@Article{        borland:2007:RCCH,
  author = 	 {David Borland and Russell Taylor II},
  title = 	 {Rainbow Color Map (Still) Considered Harmful},
  journal = 	 {IEEE Computer Graphics and Applications},
  year = 	 {2007},
  volume = 	 {27},
  number = 	 {2},
  pages = 	 {14--17},
  month = 	 {Mar/April},
}